This blog is for people who want to be cool and for campus ministers/pastors who want their “youth services” to be cool in the eyes of young people. Read On…
What’s cool? How can you say if something (a person, youth service, church) is cool? What’s the benchmark? And why does it matter? I read an interesting (secular) book that can help answer this questions.
Here are some excerpt from the book “chasing cool.”
“How do we make things cool? Everyone, it seems, especially people with a brand to manage, wants to be cool. But why? What, exactly, makes it such a desirable commodity? Simple: Cool cuts through. Its the ultimate point of difference. When brands (or a person) evoke the characteristic of cool they are more likely to stand out in today’s cluttered marketplace.”
As part of their quest (the authors) to provide some genuine takeaway to the “how do we make this thing cool?”